Sounds Profitable
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Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
Latest news
- Jun 5: Sounds Profitable released its latest research into the advertising landscape, focusing on attention and trust. The report shows that podcasts top the charts for audience trust in both content and advertising, with listeners more likely to view them as accurate, credible, and free from misleading claims. And, nearly half of podcast listeners say the advertising they hear feels authentic and natural — a key differentiator from social media and traditional spots. The study is a free download.
- May 28: Podcasts are highly unusual: podcast advertising is recalled just as much by female listeners as male listeners, according to a study released today by Sounds Profitable. That’s not the case in TV, radio, or even Reddit, where there is significant male bias in recall. “[Podcasting’s] gender parity in recall isn't just a fun statistical oddity,” says Tom Webster, “it's a window into something genuinely unique: a medium where your message is equally likely to break through regardless of which half of the population you're trying to reach.”
- Mar 14: JAR Audio and Sounds Profitable covered The Power of Branded Podcasts in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says.
- Mar 11: The real growth opportunity for branded podcasts is to tap into underserved markets, says Quill Podcasting’s Tianna Marinucci. Meanwhile, there’s a free webinar about the power of branded podcasts tomorrow, with JAR Audio and Sounds Profitable.
- Mar 7: The Power of Branded Podcasts is a webinar from Sounds Profitable next week - it’ll be on Wed Mar 12 at 2pm Eastern.
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